IF YOU WANT TO THRIVE, YOU NEED A COMPELLING PURPOSE.
THE POWER OF PURPOSE IS ROOTED IN BRAIN SCIENCE.
The Neocortex is where we do our thinking. All of our language, numbers and, logic live there. But the Neocortex is not where we choose what actions to take.
If something doesn’t feel right to us, all the evidence and arguments in the world can’t convince us, unless they change the way we feel (intuition).
If you want someone to buy your product, support your organization, give 100% at work, or tell their friends about something, you need to reach the limbic brain.
BUT THE VAST MAJORITY OF ADVERTISING, WEBSITES, CONVERSATION, SOCIAL MEDIA, BROCHURES, AND PRESENTATIONS ARE FULL OF WORDS, FACTS, AND ARGUMENTS THAT APPEAL TO THE NEOCORTEX, BUT GO NO FURTHER, AND THEREFORE DON’T IMPACT BEHAVIOR.
WHAT WORKS FOR THE LIMBIC BRAIN IS
BUT DON’T TAKE OUR WORD FOR IT.
That’s why we’re giving you our key insight and pointing you toward some of the books that inform our consulting for free.
You can go read those books and be well on your way to defining or refining your purpose. If you align the activities of your business or organization with that purpose, you will be better-off and so will your team, your community, and the world.
AND ACHIEVE GREAT THINGS.
Nathan leads Thrive's private consulting projects and facilitates the Thriving Michigan program. He is a sought-after presenter on conscious business and has worked with clients of many sizes across many industries. Nathan is an active member of the American Sustainable Business Council, and an enthusiastic participant in the Conscious Capitalism movement. He sits on the boards of GW's Trachtenberg School, the Traverse City Chamber of Commerce, and Conscious Company Magazine, where he serves as chair.
The state of Oklahoma's first sustainable tourism program was built by Jessica Blackstock. She developed and oversaw all the branding, marketing, and educational tools. Then she went and got an A.L.M. in Sustainability and Environmental Management from Harvard. Now Jessica is ready for her next challenge: you.
Jay is passionate about small business, startups and helping companies succeed online. After realizing that the healthcare industry was not for him, he used his dormant web superpowers to join a design company as the online operations manager. Now he leads website and other design services for Thrive.