Thrive exists to make conscious business the new business as usual.

- We do this by making tools to help people build conscious companies. There are two frameworks that inform our thinking.

Behavior Change

Behavior change follows a model like this:
  • First we become aware of a different way of doing things.
  • Then we gain knowledge about it.
  • Then we get experience actually doing it.
  • Then there is a gap.
  • Those who make it over the gap make the new behavior part of how they do things.
  • Finally, we can teach others to make the change.
Thrive’s programs help people to learn, live, and eventually lead the four disciplines of conscious business.

Tipping Point

Achieving a tipping point works like this:
  • Innovators invent new things
  • Early adopters take the best of what the innovators create The Early Majority adopts the new stuff once the bugs have been worked out.
  • The Late Majority comes along after “everybody is doing it”
  • The Laggards reluctantly change their ways once there is no other option.
  • The Tipping Point where an innovation spreads through a population happens when you pass 16%.
To make conscious business the new business as usual, we need to achieve 16% adoption. That is exactly what we aim to do.

Who we are

We are a small team of four people. But it's a little tough to get to know us via a thumbnail so let's get a bit more personal.